Studio Product · 2025

Every trade tells a story.

Journal daily. Reflect deeply. Build the trade ritual that sharpens your edge.

Free forever · No credit card requiredVisit traderitual.app ↗

Equity curveIllustrative

Ritual streak

Drawn live for this page, the way the product's own dashboard draws it from your trades — the dips are real trades too, never hidden.

The curve and the streak are drawn for this page — not a screenshot, and not one trader's real results.

The daily ritual

Structure beats willpower.

TradeRitual turns the trading day into three phases — pre-market, execution and review — each with its own short checklist. The habit, not just the number, is what compounds.

7:30 AM

Pre-Market

Review market bias
Set key levels
Check news & earnings

9:30 AM

Execution

Follow trading plan
Log entries & exits
Note emotions

4:00 PM

Review

Analyze today's trades
Update journal notes
Plan for tomorrow

The Ritual Streak counts every day all three phases — pre-market, execution and review — are completed in full.

Source: ritualStore.js, calculateStreak()

The dashboard

See your edge clearly, not just your numbers.

Every metric is computed from your own trades — win rate, profit factor, R:R, drawdown — arranged on a drag-and-drop grid you build yourself. Nothing has to leave your device to calculate it.

TradeRitual's real dashboard: total P&L, win rate, profit factor and an equity curve, with the trade journal below

The actual application, from the product’s own marketing assets — the trades shown (TSLA, NVDA, AAPL) are the product’s sample data, not a real account.

traderitual.app/dashboard

Local-first

Reads and writes happen on your device instantly; cloud sync is an upgrade, not a requirement.

43 metric cards

13 free, 24 on Growth, 6 on Pro — drag, drop and resize to build the view that answers your own questions.

40+ brokerages

Connect your broker once and trades arrive on their own, alongside CSV import from any journal.

Every metric, tiered honestly

A card for every question, not one dashboard for all of them.

Snapshot cards answer at a glance; deep cards reveal the pattern underneath. The same 43-card system spans all three plans — it just opens wider as you grow.

Total P&L

Starter

Win Rate

Starter

Profit Factor

Starter

Equity Curve

Starter

Sharpe Ratio

Growth

Daily P&L Heatmap

Growth

R:R Distribution

Pro

Starter$0

Growth$8/mo

Pro$25/mo

Pinned to the desk

The cost of one skipped step

$54

Illustrative

Modelled on the equity curve's own dips, priced the way a real dashboard prices a loss — not a measured account.

The journal is written to your device first and synced to the cloud after, so it keeps working when the network doesn't.

A ritual counts as complete once pre-market, execution and review are all finished for the day.

Source: traderitual.app/about; frontend/src/store/ritualStore.js

Field note

What we built, logged the way the journal logs a trade.

TradeRitual — the engagementLive

Product Design

Brand system, dashboard information architecture, the pricing and onboarding flows.

Design

Web App

The journal, the daily ritual and the broker-sync flows, built in React and Vite.

Frontend

Data & Analytics

The 43-card metric system — equity curves, heatmaps, R-multiple distributions — computed client-side.

Analytics

Subscriptions

Three-tier subscription billing, from checkout to the customer portal.

Billing

Year 2025 · Status Live · Services Product Design, Web App, Data & Analytics, Subscriptions

One more build

Tally Keys

Next Project

Interested in what we build?

Whether you have a product idea or want to see how we work — let’s talk.

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